UGC content
UGC is me using your product in my everyday life so charismatically and sincerely that your customers buy without even realizing it's an ad.
Welcome to my kingdom!
Hi, I'm Smaug!
Wipe your paws, bring a treat, and don't mind my humble abode (for now — I plan to be a millionaire soon). If you came here looking for a cute, quiet Cocker Spaniel who gratefully accepts everything... wrong address, darling. I'm Smaug, the most hardworking, expressive, and misunderstood orange roan doggo on the internet.
Who am I?
Behind this expressive look of someone who never got a treat in his life, and these long, silky, expensive-to-maintain ears, there I am: an English Cocker Spaniel with an orange roan coat and a giant personality. I'm not even a year old yet, but I already carry the burden of being the smartest and most misunderstood member of this household. My humans say I'm well trained and learn commands super fast, but the truth is I just trained them to give me treats when I sit and give a paw.
I love to see myself as a born explorer, bravely charting every inch of my grandparents' farm. Wherever my humans go, I follow. They call me "shadow," but I prefer "quality manager of other people's routines." Since becoming an heir is still a plan for the future, I decided to start working and became a digital content creator, influencer, and the king of UGC. My life isn't easy: I share a roof with three felines I affectionately call flea-ridden sisters (who clearly envy my shine), and I have to compete for attention with my favorite sister (the household's favorite human). On my socials, I show the raw reality of a little dog who only wanted to be rich and at peace, but has to work filming narrated videos with my misunderstood humor. And my followers love it! Today I already command an army of more than 10 thousand fans (Instagram+TikTok) and rack up over 1 million monthly views. Not bad for someone who hasn't even turned one yet, right?
GrumbleDOG!Always happy!DOGpanion!
The tutors: Bruna & Lucas
Smaug's story began long before he arrived. He was carefully planned for a full year by his tutors, Bruna and Lucas, who studied the breed's traits and needs in depth to make sure he would get the best possible home. Even before he was born, Smaug was already deeply loved. Today the family lives inland in Ceará, in the welcoming climate of the mountain town of Pedra Branca. It is in that quiet, nature-surrounded atmosphere that the trio (along with the cats and Ísis) builds its routine. Working directly in the digital market, the couple combined their professional strengths to turn Smaug's charisma into a successful internet project: Bruna brings her background and strategic vision as a Digital Marketing specialist, handling brand positioning, scripts, and Smaug's commercial connections. Lucas, with his analytical and structured Programmer mind, handles the technical support and digital infrastructure behind the content creator. Together, they united their love for Smaug with the professionalism of the influencer and UGC market, offering brands across the country the chance to connect with the pet audience in an authentic, creative way with strong engagement.
Recent moments
A look at Smaug's latest content and experiences.
June 2026
Discovering the world
Riding in the car with my moms and dads. I've LOVED car rides since I was little, and most of the time I get a little sleepy and doze off!
May 2026
Say cheese — photos and videos!
An intense day of filming for PetHelp. Yes, as you already know — I'm a star!
February 2026
Packed schedule!
My first photo shoot, capturing my 3 months of life. Howled with joy! It was the best era of my blond coat.
MY CHARISMA DRIVES NUMBERS
My looks hide a performance machine. We combine quality content with data that proves I am, by far, one of the best-engaged PET content creators online.
+10K
real followers (Instagram+TikTok)
1M
monthly views
8%
engagement rate
10+
partner brands
What we create
Care routine
I share my beauty, brushing, and wellness moments in a light, real way — because we only recommend what we ACTUALLY use and approve!
Adventures
I leave my followers stunned watching a pedigree Cocker running free in the countryside — proving that even with dirty paws, I never lose my pose!
“I want to say I'm completely in love with you all. The content your baby created… I loved it! It was wonderful, with such enormous care on your part!”
Shall we work together?
Want to see me in your next campaign? Contact my humans and let's create something amazing!
(88) 99659-6609