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Why Smaug narrates his own videos
Daily life becomes a story in Smaug’s voice, scripted and edited by his tutors. The profile’s formats and who does what.
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Smaug’s videos are narrated by Smaug. Daily life becomes a story, scripted and edited by his tutors, and the brand becomes part of it without feeling like an ad.
Three ways to tell the routine
- Narrated by Smaug
- Daily routine in his own voice
- Puppy behind the scenes
On one of these Reels, the conversation with the community reached 2,521 likes and 746 comments.
Who does what
Bruna Karolina is a content manager at a Brazilian startup. She leads Smaug’s creative direction, scripts, editing, community, and partnerships. Lucas Diniz is a software engineer. He built the official site, the link automations, and the WhatsApp deals bot.
Formats for brands
- Reels with Smaug’s own humor: the brand joins the story, with script, narration, and editing
- UGC videos shot in a real home
- Review and demo on a cocker’s long coat
- Unboxing with an honest reaction
- Stories with link and coupon
- Placement on the official site and in the Descãotos do Smaug deals group, with click tracking