How the potty-pad video passed 2 million views
The Reel where Smaug seems to understand the potty-pad request went viral with no paid boost. The numbers and what came next.
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Smaug is an English cocker spaniel born on November 17, 2025. He lives with his tutors, Bruna and Lucas, in Pedra Branca, inland Ceará, Brazil. The @cockersmaug profile started in January 2026 as a photo album. What changed its course was one short video: the potty-pad one.
What the video shows
In the Reel, Smaug seems to understand, instantly, the request to pee on the potty pad. It is an everyday scene in any home with a puppy, told his way.
The numbers
- 709K+ views on Instagram alone
- ~2M views across Instagram and TikTok
- 117K likes on the Reel
- 1,355 comments on the Reel
- 100% organic, no paid boost
The video was also featured on the Metrópoles news site.
What came next
After the potty pad, Smaug started making humor videos narrated in his own voice and UGC content for pet brands. On the Instagram dashboard, 87.2% of interactions come from people who don’t follow the profile yet, and 82.7% come from Reels (captures from November 4, 2026).